In a not long distant past (Fall 2020), Livongo and Teladoc merged to become the digital healthcare powerhouse of the future, creating a new standard of consumer-focused healthcare. Prior to its IPO, the company had moved through at least four other CMO’s reporting to the executive team, AKA “The ELT”. And in Jan 2019, one of the most powerful women in marketing came on board to lead branding, creative, digital, PR, events, channel and member marketing. And even after that time, I still had a freezing period (Feb 2021) before I could share my excitement about this powerfully transformable brand.


By Kelsey Linden

The impact of the COVID-19 pandemic has left humanity reliant on technology, which has sent a global shockwave across the internet, with people doing whatever they can to adapt into the virtual space and stay connected. And if it were not already practical for businesses to embrace digital as a means to reach the public, it has now become the only means for connection, and therefore, survival.

This is a critical time for any business owner, but historically, the companies that thrived during economic tragedies, are those who creatively reevaluated their strategies. …


As part of the creative and marketing team to launch the world’s first ever five-camera array smartphone for Light, Silicon Drive’s role was to pull the company through to the finish line with a robust social media strategy and CEO keynote at Mobile World Congress in Barcelona.

It was a great privilege to be called in as a hired gun and fast turn execution team to assist Light’s CEO, Dave Grannan, build the keynote that would ultimately be one of the biggest announcements at MWC Barcelona 2019. Light had kept this partnership under wraps for months, and three weeks before…


Embarking on your marketing efforts, more often than not, can go tragically wrong and waste a significant amount of time and money. To make it a little less painful, we’ve outlined a guideline for how you should be thinking about your finite funds and where to start. From that point, your pathway is mostly test, fail, test again, and double down where you see that traction.

Audience

Who are they and where do they spend their time. While this is a basic tenant, many founding teams forget quickly to take their personal biases out of what they ‘think’ vs what is…


It all started with the idea that after working, living, and hustling in Silicon Valley, collectively, we know a wide network of folks. What most people miss about this scene is genuinely knowing whom they’re networking with. Our philosophy is that strangers are just new longtime connections, turn colleagues, turn good friends. You know who to do business with? Your friends.

Where did the “coat and tie” concept come from? Not only is it a tip of the hat from our partners’ east coast roots and college traditions, it’s just fun to dress up once in a while. Whether you’re…


You hear all the time of founders who received funding on just their idea, their team, or their connections (enter, Elizabeth Holmes). That group is the .0005% of entrepreneurs. For the majority of others, there is a formula the investment community is after. More importantly, the early investors are looking for that emotional drive to backup their logical and analytical decisions.

“What do you look for when you’re investing at an early stage?” A very typical question from founders that are unclear in their journey, have not formed a strong narrative, do not know how to build a “winning” team…


Content Marketing can be a mixed bag of various types of mediums. When you reach into the bag, things that come to mind are videos, blogs, and social media posts. Podcasts are your next big step in creating a deeper engagement with your audience. Podcast popularity has been thriving as of late and shows no sign of slowing down. In the last year, 124 million Americans have listened to a podcast. Spotify plans to spend up to $500 million within the industry as they recently acquired Gimlet and Anchor. Podcasts are cheap to make and easy to consume. They are…


The year is underway, your goals are in front of you, and you’ve been sticking to your new habits like clockwork — eating better, sleeping more, meditating 15 minutes per day, motivating yourself and your team on the daily. You’ve had a few wins this month, but there’s something holding you back. You start to feel that mental blockage that you can’t get out of your head, but you can’t put your finger on that irking feeling. Sure, you didn’t close the deal fast enough or your team isn’t performing like you talked about in Q4 to shape them up…


I’m guilty of it - I pre-empted what would catch a client’s attention and what I would say to influence their decision. It worked. That’s when I started to ask, “When was the last time I wrote a hand-written letter and why don’t I do it more often?”

Let’s be honest, we say we don’t have time for it. In today’s business exchange, digital transformation has made it nearly impossible to know what’s real and what’s not. We’re trying to make decisions with less human interaction, on digital information provided to us, and it leads to second guessing. We need…

Silicon Drive

A high performance marketing and creative team for early stage startups and emerging brands. We take companies to the next level. 1silicondrive.com

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